The International House of Pancakes took a proactive measure and rebranded to the International House of Bathrooms or IHOb as reflected in all marketing and webpages. The change sends a strong message to other retail establishments, open up and let the people pee. This follows Starbucks announcement of their corporate policy to allow anyone to use their bathroom.
A movement has been gaining momentum on social media protesting corporate bathroom policies that require paid purchases prior to using the bathroom. A manager with a grocery chain which asked to remain anonymous told us he sees at least a dozen shoppers scramble for the toilets while shopping only to be stopped in their tracks by a lock. The code for the lock is on customer receipts and this manager said he doesn't understand the outrage. Urinary urgency is why the people are upset. Over 10 million Americans suffer from incontinence, which means that they are not able to control the times when they urinate. In some cases, the loss of urine is so small that people are hardly aware of it. In other cases, the amount of leakage is quite large. Only about 10 percent of people who suffer from incontinence seek treatment. Without treatment, many of these people stay at home and withdraw from life unnecessarily.
Analysts predict Taco Bell join the open bathroom policy in a release which coincides with a soon-to-be-released Bathroom Burrito.
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