There is backlash to dropping the Starbucks’ mermaid, or “Siren” icon, thousands of Facebook users protested changing the image to Medusa and a blog urged business executives to boycott the coffee until the Siren returns. Starbucks’ move also comes at a time when U.S. companies are relying more heavily on foreign sales, and a logo based on a controversial Greek character may not sit well in emerging markets.
Versace, who has a similar logo, stated "there are so many mythical characters, why Medusa? Look at Roman mythology, leave us Medusa." And no confirmation of plans for a chain of Versace Cafes.
Starbucks is expected to launch many new products in 2011. Our sources confirmed there are at least 9 new items and revealed these four:
- Truffa - A new smaller and slightly more expensive, but much cooler, size cup with a larger Starbucks logo.
- Bitta - A mildly caffeinated bottled water with the signature burnt coffee taste.
- Joos - A dehydrated yellow powder when added to water gives the appearance of Orange Juice but with the signature burnt coffee taste.
- Phul - Single serving pouches of upscale (read "expensive") instant coffee, which will target the over 80 Nescafe and Sanka audience.
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