Starbucks' Introduces New Medusa Logo and Four Speciality Items

Have you bought a cup of *bux joe with the new icon?  The buzz on the street, "Starbuck's changes logo to Medusa" is rocking across the country and the world. According to a reliable source at an disclosed coffee shop in Toledo, Ohio, Medusa, the mythical Greek character, was chosen because it is more inline with a greater plan for global domination by Starbucks CEO Howard Schultz. And coincides with a soon to be made announcement of new caffeinated products.

There is backlash to dropping the Starbucks’ mermaid, or “Siren” icon, thousands of Facebook users protested changing the image to Medusa and a blog urged business executives to boycott the coffee until the Siren returns. Starbucks’ move also comes at a time when U.S. companies are relying more heavily on foreign sales, and a logo based on a controversial Greek character may not sit well in emerging markets.

Versace, who has a similar logo, stated "there are so many mythical characters, why Medusa? Look at Roman mythology, leave us Medusa." And no confirmation of plans for a chain of Versace Cafes.

Starbucks is expected to launch many new products in 2011. Our sources confirmed there are at least 9 new items and revealed these four:
  • Truffa - A new smaller and slightly more expensive, but much cooler, size cup with a larger Starbucks logo.
  • Bitta - A mildly caffeinated bottled water with the signature burnt coffee taste.
  • Joos - A dehydrated yellow powder when added to water gives the appearance of Orange Juice but with the signature burnt coffee taste. 
  • Phul - Single serving pouches of upscale (read "expensive") instant coffee, which will target the over 80 Nescafe and Sanka audience.
Starbucks' Introduces New Medusa Logo and Four Speciality Items Starbucks' Introduces New Medusa Logo and Four Speciality Items Reviewed by SteveMiami on 2:27 PM Rating: 5