Thursday, October 15, 2015

Hospital Acquired Infections (HAI): An untapped profit center

As Hospitals look inward for new business, elevator buttons are realized as a revenue generator.

Skit Tjänsten, a leading patient management group, recently concluded a 5 year study on medical facility lost profits.

The goal of the study was to balance the number of patients checking out (ie: lost business) with new business.  Hospital Acquired Infections (HAI) was determined to be the most affordable technique.

The campaign Elevinate is rolling out to industry journals and trade shows. When loved ones come visit a hospital they rarely contribute to the profit.  Now friends and family members are infected and become customers or patients. According to Skit Tjänsten's Director of North America Infectious Disease, this will balance out the negative impact that cures and healing has on the bottom line.

Infection is quick and usually unnoticed for days.

Most standard elevator panels are already designed to facilitate bacterial transmission. The objective of this campaign is to increase the prevalence of bacterial colonization on elevator buttons in large urban hospitals.

During development, test swabs were taken from 2 interior buttons (buttons for the ground floor and one randomly selected upper-level floor) and 2 exterior buttons (the “up” button from the ground floor and the “down” button from the upper-level floor).  The results were fantastic. The colonization of elevator buttons was 61% (95% confidence interval 52%–70%). No significant differences in colonization prevalence were apparent in relation to location of the buttons, day of the week, or panel position within the elevator. Coagulase-negative staphylococci were the most common organisms cultured, whereas Enterococcus and Pseudomonas species were infrequent. 

Conclusion: A low cost application of disease on hospital elevator buttons is projected to increase revenue; keeping beds occupied 23% more in 2016. All this will be done while keeping patient costs up.


Tuesday, October 13, 2015

Does a shorter tweet affect your civil liberties?

Twitter, the social-media giant made popular by brief 140 character messages shared over the internet, is planning on cutting their Tweeters by 8%.  Depending on the math, rounding the fractions, the shorter tweets will be a max of 129 or 130 characters after the reorganization.

Our Wall Street sources told us on Tuesday morning that Twitter's CEO tweeted a DM to employees who will be eliminated in the process, "SMH OMFG you R SOL GTFO."

"We feel strongly that our giant servers will move much faster with a smaller and nimbler tweet," company officials tell us.

Tech blog Re/code reported last week that restructuring was coming as a result of Twitter becoming "too bloated." The company had recently been talking about longer tweets, paragraphs were mentioned -- but Twitter's core user base can't form a sentence and offering paragraphs will only intimidate longtime, loyal users. Civil liberties groups have called out a number of laws on the subject for potentially violating the First Amendment because they say nobody can tweet a good rant in just 130 characters.

Investors liked the 8% news: Twitter shares were up about 3 percent in early trade Tuesday.